"In 2015 CRO will find its greatest successes in useful interactive un-gated content experiences."
Mobile Use Brings New Opportunities:
Few events in history have caused as rapid of an evolution in consumer behavior as mobile Web devices. Smartphones, Tablets, and E-Readers have allowed people to easily perform Web-Based activities that just a few years ago could only be efficiently done on a desktop computer. This fact alone has changed the landscape of conversion rate optimization.
Conversion optimization pioneer Bryan Eisenberg says that "the collision of mobile traffic rising and the consumption of video is one of the biggest factors affecting today" His CRO prediction for 2015 is that "we will start to see a lot more people personalizing, localizing, and testing video content to improve conversions"
The rising use of mobile has also profoundly change the way people search. With an increasing number of people using voice commands to search has changed. Rather than enter keywords and phrases in an attempt to "match" the results of a machine-driven search algorithm, a growing number of people are using plain conversational language in there searches. a practice called "natural language search"
To learn more go to www.wsm.co/mastercro
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